Heard about our latest breakthrough? SVEN – the Digital 1st Agency just bagged an astounding 21 shortlists for this year’s Marketing Excellence Awards (Philippines)! Read on to learn more about the campaigns that made the cut.
SVEN x Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Languishing Filipinas went from “haaay” to “buhay na buhay” in this reinvigorating integrated marketing campaign for Palmolive Naturals that made waves on social, on-ground, and even in the metaverse.
Shortlisted for:
- Excellence in Brand Strategy
- Excellence in Customer Engagement
- Excellence in Digital Marketing
- Excellence in eCommerce Marketing
- Excellence in Gaming
- Excellence in Integrated Marketing
- Excellence in Marketing Innovation
SVEN x SM Supermalls: You’re Always Welcome Here
While it’s true that SM Supermalls (SM) has got it all for you, these days, you can get just about anything from shopping online, too. As the country reopened a pandemic-induced lockdown that fueled an e-commerce revolution, SM had to pivot from a purely functional message that was no longer relevant. The result? A heartfelt campaign that put people first, highlighting how SM empowers mallgoers to live their fullest lives and be their truest selves.
Shortlisted for:
- Excellence in Brand Strategy
- Excellence in Communications/Public Relations
- Excellence in Customer Engagement
SVEN x SM Supermalls: AweSM SuperKids Zone at Roblox
No stranger to digital innovation, SM took to the metaverse to capture the newest SuperKids on the block: Generation Alpha. Through the AweSM SuperKids Zone at Roblox, SM Supermalls dished up all kinds of awesomeness to bring the fun mall-going experience to its youngest audience, which was growing up in a radically different way.
Shortlisted for:
- Excellence in Digital Marketing
- Excellence in Gaming
- Excellence in Marketing Innovation
- Excellence in Marketing to a Specific Audience
SVEN x SM Supermalls: SuperKids Day
In another innovative campaign, SM partnered with SVEN to create a rich online-to-offline campaign for Filipino kids and their families to address the limitations children faced from being stuck at home during the pandemic. Through activities such as the AR-powered SuperKids Hunt, costume contests, magic shows, performances, parades, and various forms of play, the brand successfully delivered a super experience for SuperKids to explore, imagine, and learn.
Shortlisted for:
- Excellence in Event Marketing
- Excellence in Marketing to a Specific Audience
SVEN x Teleperformance: The Public
To dispel the myths and stereotypes surrounding the business process outsourcing (BPO) industry which cause BPO employees to feel ashamed of the work that they do, Teleperformance Philippines (TP) and SVEN launched The Public!
This online video series gave real BPO employees a platform for genuine conversations about real issues they were facing, allowing them to transform these misconceptions into realistic and motivating experiences. Not only did these conversations encourage new recruits to pursue a career with TP, but it also instilled pride in those who were part of the industry, making them less afraid to speak up.
Shortlisted for:
- Excellence in Communications/Public Relations
- Excellence in Digital Marketing
- Excellence in Marketing to a Specific Audience
SVEN x Teleperformance: #TPRushLive Express Recruitment
We changed the game yet again with TP by introducing a fresh take on its recruitment process. #TPRushLive Express Recruitment gave job seekers the quickest, newest, and most social way to score a job interview – all they had to do was watch a livestream, answer a single question on the brand’s Facebook page, and schedule a call that same day with a TP recruiter through a keyword-activated chatbot.
Shortlisted for:
- Excellence in Digital Marketing
- Excellence in Marketing Innovation
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