The pandemic took away opportunities for kids to explore and interact freely with their peers, affecting their emotional, cognitive, social, and physical development. As a brand that has always played an essential role in the lifestyles of Filipino families, SM helped SuperKids bounce back from possible lockdown-induced developmental delays with #SuperKidsDayAtSM2022!
This online-to-offline experience was rooted in addressing the struggles SuperKids went through during the lockdown, including feelings of loneliness, limited learning, and lack of confidence. Inspired by the vibrance and liveliness of carnivals, SuperKids enjoyed a variety of fun-filled programs all day long.
1. DRIVING THE POWER OF EXPLORATION: To ease their loneliness, an AR-powered SuperKids Hunt encouraged kids to roam around the malls and search for SM logos to earn generous prizes! This treasure hunt activity sparked friendly competition between friends and family.
2. CELEBRATING THE POWER OF IMAGINATION: From costume contents to magic shows, each experience was created to open up SuperKids to a world of possibilities—all possible with just a little bit of imagination.
3. FOSTERING THE POWER OF CONNECTIONS: SuperKids’ confidence was boosted in different ways! Kids were encouraged to connect with crowds and show off their hidden talents during performances and parades and at the same time connect with others.
The initiative showed families that SM wasn’t just a safe space for grabbing functional essentials, but also a development-fostering space for kids of all ages.
By coming up with activities that addressed SuperKids’ pain points, SM refreshed SuperKids and make them feel super once again.
Having proven its sincere care for SuperKids and that SM is truly a place where SuperKids can discover new and experience aweSM in every visit, parents are more enticed to come back to the malls!
#SuperKidsDayAtSM2022 was a super success! Both fun and meaningful, the experience showed SM’s commitment to being there for Filipino families in all ways and platforms. The overwhelmingly positive response from all audiences proved that the best customer experiences are always rooted in being human-1st.