MANILA, PHILIPPINES – It was a night of epic wins for SVEN – The Digital 1st Agency, who took home 15 trophies at the prestigious Marketing Excellence Awards 2023.
From an impressive 21 shortlists, the local independent agency bagged seven gold, four silver and four bronze awards in ten categories – even winning all three awards for Excellence in Digital Marketing!
“It’s exciting to witness our brand partners take centerstage as a result of their openness to take on what’s untested, pioneering digital 1st pursuits to ultimately impact consumers in new ways,” shares Arvi Villacin, CEO and Chief Innovation Officer of the agency.
On top of this, the coveted Marketer of the Year title went to Colgate-Palmolive Philippines who secured 11 wins, with over half coming from Palmolive Naturals’ Turn #HaaayToBuhayNaBuhay campaign with SVEN.
Other works from the agency that were recognized include three campaigns with longtime partner SM Supermalls, who received seven awards, as well as one innovative campaign for Teleperformance Philippines that won two golds.
SVEN and SM Supermalls. Photograph courtesy of Marketing Excellence Awards Philippines.
Honoring the gold standard in innovative and impactful campaigns that drive growth and success in the country, the Marketing Excellence Awards are especially meaningful to SVEN, which prides itself in driving effectiveness through thoughtful human-centered breakthroughs powered by digital-first thinking & tech.
“SVEN has always pushed the boundaries in designing campaigns and solutions that surprise even us – the brand drivers,” shares Michelle Carbonel, Senior Director for Talent Acquisition for Teleperformance Philippines. “Their Digital 1st ways are very aligned with where we want our brands to be today and tomorrow,” adds Jonjon San Agustin, SM Supermalls’ Senior Vice President for Marketing.
SVEN and Colgate-Palmolive Philippines. Photograph courtesy of Marketing Excellence Awards Philippines.
SVEN and Teleperformance Philippines. Photograph courtesy of Marketing Excellence Awards Philippines.
For SVEN’s Chief Creative and Strategy Officer, Raizelle So, each metal is a validation of the agency’s focus on championing new digital perspectives as a powerful enabler in driving meaningful experiences. “We are equally grateful and humbled. It was a truly proud moment for the team!”
AWARD DETAILS
Excellence in Digital Marketing
Gold
Teleperformance Philippines
Teleperformance Philippines: #TPRushLive Express Recruitment
Agency: SVEN
Silver
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Bronze
SM Supermalls
SM Supermalls: AweSM SuperKids Zone @ Roblox
Agency: SVEN
Excellence in Gaming
Gold
SM Supermalls
SM Supermalls: AweSM SuperKids Zone @ Roblox
Agency: SVEN
Silver
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Excellence in Marketing Innovation
Gold
Teleperformance Philippines
Teleperformance Philippines: #TPRushLive Express Recruitment
Agency: SVEN
Bronze
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Excellence in Customer Engagement
Gold
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Bronze
SM Supermalls
SM Supermalls: You’re Always Welcome Here
Digital Agency: SVEN
Creative Agency: Leo Burnett
Excellence in Brand Strategy
Gold
SM Supermalls
SM Supermalls: You’re Always Welcome Here
Digital Agency: SVEN
Creative Agency: Leo Burnett
Excellence in Integrated Marketing
Gold
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Excellence in Event Marketing
Gold
SM Supermalls
SM Supermalls: SuperKids Day at SM 2022
Agency: SVEN
Excellence in Marketing to a Specific Audience
Silver
SM Supermalls
SM Supermalls: AweSM SuperKids Zone @ Roblox
Agency: SVEN
Excellence in Communications / Public Relations
Silver
SM Supermalls
SM Supermalls: You’re Always Welcome Here
Digital Agency: SVEN
Creative Agency: Leo Burnett
Excellence in eCommerce Marketing
Bronze
Colgate-Palmolive Philippines
Palmolive Naturals: Turn #HaaayToBuhayNaBuhay
Lead Integrated & Digital Agency: SVEN
Creative Agency: SoHo Square Philippines
Media Agency: WaveMaker Philippines
Influencer Agency: In Circle Network
Event Agency: Oncue Media
Interested in learning more about SVEN’s award-winning campaigns? Check them out here: