Championing fan love for NBA Philippines (NBA PH) with #RepublikaNgNBA, SVEN – the Digital 1st Agency scored Gold at the 2023 Hashtag Asia Awards for Best Social Media Campaign!
With a unique triple-play approach at the core of its social strategy, NBA PH ignited the online basketball community with content that focused not just on the brand, but also the fans and the game.
The response was overwhelming. #RepublikaNgNBA created a home for “PHans” unlike any other on Facebook, X (formerly known as Twitter), and TikTok, bringing the brand’s social platforms to life with spirited debates, Pinoy pride, and even some playful taunting.
Through a distinctive vision that put the fans and what they love front and center, this social media campaign is a testament to the agency’s expertise in driving effectiveness through human-centered, digital 1st breakthroughs – a slam dunk made possible by awesome strategy and teamwork from NBA PH, SVEN, and the fans themselves who make up the #RepublikaNgNBA.
STRATEGY: Raizelle So, EJ Nitura, Keith Richard Castillo, Zarleen Gem Regis CONTENT: Stephanie Torio, Marieshem Ong, Alexander Centeno, Monica Estole, Luis Angelo Maldia, Miguel Luis Saluta
CREATIVES: Camille San Vicente, Camille Naval, Bea Abanto, Paolo Ordan, Zelina Bartolome, Jan Jascha Florendo, Aldrinn Belleza, Kenzo Young, Kurt Camarines
PERFORMANCE: Jaslyn Nicolas, Beatrice Isabelle Pelayo, Samantha Esguerra, Jersey Domingo
COMMUNITY MANAGEMENT: Pamela De Guzman, Angela Theriz Adap, John Kenneth Talania, Louis Miguel Cantona
ACCOUNTS: Ruby Hao, Lorenzo Rojas, Miguel Salapantan
CASE: Aileen Coyukiat, Maxine Buenaventura
Discover more refreshing campaigns and other digital 1st breakthroughs from SVEN here.