SVEN bags BRONZE award for Palmolive Naturals’ “Turn #HaaayToBuhayNaBuhay” campaign at PANAta Awards 2023   

Last September 22, SVEN – the Digital 1st Agency attended the 2023 PANAta Awards, an industry event that recognizes innovation, creativity and insightfulness in marketing and advertising.  

Represented by CEO and Innovation Officer Arvi Villacin, Chief Strategy and Creative Officer Raizelle So, and Senior Brand Strategist Aishwarya Dela Pena, SVEN brought home the Bronze award for Brand Effectiveness through Effectiveness of Marketing Channels – Integrated for Palmolive Natural’s “Turn #HaaayToBuhayNaBuhay” campaign. 

Rooted in a desire to restore the lost vibrance of languishing Filipinas at the time of the pandemic, the campaign championed Palmolive’s natural ingredients and other self-care practices through an extensive campaign that started as a movement on social media and culminated in an online and on-ground Positivity Hub!

It certainly takes a village to reinvigorate consumers and restore their zest for life. This campaign wouldn’t have been possible without the following: 

STRATEGY: Arvi Villacin, Raizelle So, Aishwarya Dela Pena, Zarleen Regis 
CONTENT: Angelica De Leon, Andrea Ungson, Renee Elinzano, Nina Collado, Myca Adrienne Gorpido, Alexander Centeno 
CREATIVES: Camille San Vicente, Camille Naval, Bea Abanto, Kenzo Young, Jan Jascha Florendo, Jasmin Dana Felipe, Zelina Gail Bartolome, Ma. Kristina Pamela Mendiola, Elijah Cajipe 
PERFORMANCE: Jaslyn Nicolas, Dom Joshua Bulan 
DEVELOPMENT: Jed Chua, Mhara Reyes, Marius Lumapas, Jorge Pante, Liane Corpuz, Ronald Lambino, Lance Villacin 
IT SERVICES: Ryan Cadag, Gil Paloma 
ACCOUNTS: Ruby Hao, Lorenzo Rojas, Miguel Salapantan 
CASE: Aileen Coyukiat, Maxine Buenaventura 
PARTNER AGENCIES: RedFuse PH (Supporting Creative Agency), WaveMaker (Media Agency), In Circle Network (Influencer Agency), Oncue Media (Positivity Hub Event Agency) 

Learn more about this and other shortlisted campaigns here: 

  • Palmolive Naturals’ “Turn #HaaayToBuhayNaBuhay” for Brand Effectiveness Through Customer Experience and Through Effective Use of Marketing Channels
  • SM Supermalls’ “AweSM SuperKids Zone at Roblox” for Brand Effectiveness Through Effective Use of Marketing Channels [Single Medium – Digital]
  • Teleperformance’s “#TPRushLive Express Recruitment” for Brand Effectiveness Through Effective Use of Marketing Channels [Single Medium – Digital]

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