With less traditional reporting available, monitoring trends and pinpointing opportunities to improve performance prove to be more challenging. The available data also comes in very raw, granular form which needs heavy manipulation in order to translate into useful information.
The idea is to adhere to the Triple A framework – Astute, Agile, and Actionable.
Astute reporting that takes into account the different initiatives and features that they released, and how they relate to results.
Agile reporting guarantees that key metrics are constantly monitored and that notable events are communicated as soon as possible.
Actionable reports are also ensured through the creation of clear visualizations and strong analytical skills, by prioritizing high-impact insights alongside comprehensive data analysis.
The idea was to give PMI a PowerBi dashboard that turns huge, expansive Excel sheets into a visual, interactive page that they can use to better understand their brand.
Meanwhile, the analytics team uses this dashboard to create pointed, insightful reports with more ease by eliminating the need for tedious data organization and data visualization.
