As the country’s heritage airline who always goes out of its way to provide Filipinos with a memorable and worthwhile flight experience, Philippine Airlines (PAL) showed travelers that they could fly so much better at the same price with SuperSavers!
SuperSavers hinged on three strategic pillars
that met travelers online and left a lasting impression:
super literal branding
with a catchy name (SuperSavers) and a memorable visual (a sale tag) that was present in all materials and ads.
super digital omnipresence
enabled by an intuitive full-funnel and always on media approach that enabled digital content and ads to be there every time: from the social platforms you visited to the sites you frequented.
super sulit benefits
including unlimited rebooking for all kinds of schedule changes, advanced seat selection to maximize comfort, and in-flight snacks and meals to sweeten the deal.
